Tag Archives: company

Woods more valuable as endorser than player

Tiger Woods isn’t playing much golf these days, but that’s apparently not affecting his impact as a product endorser. After years with the Nike swoosh emblazoned on his golf ball,…

Disney Buys $1 Billion Stake In MLB’s BAMTech for launch streaming service.

Walt Disney announced Tuesday afternoon that it is taking a minority stake in MLB Advanced Medias spin-off media company, BAMTech. With its direct-to-consumer streaming services, data analytics and commerce management…