NBA Shouldn’t Allow the Miami Heat to Wear Nickname Jerseys
Implemented a “business casual” dress code for the NBA, largely in an effort to curb the “thug” image of the league and to promote a more professional appearance.
Among the nicknames likely to appear on the jerseys are “King James” on the back of LeBron James’ jersey.
As a member of the Miami Heat, Ray Allen is also one of those players with a nickname on the back of his jersey.
Ray Allen played Jesus Shuttlesworth in the 1998 Spike Lee movie He Got Game, and Heat players even admitted that they still refer to Allen as “Jesus” from time to time.
The stunt is similar to that of the now-defunct Xtreme Football League, which allowed players to wear nicknames on the back of the jerseys.
Not to say that the NBA would fold from the jerseys, but it certainly could turn fans away from the league as a result of their antics.