Roger Federer Gets Some New Shoes.

The sartorial transformation of Roger Federer is complete, from head to—now—toe.

On Wednesday, in his first tour-level match since both the 2020 Australian Open and the onset of the coronavirus pandemic, Federer trotted around the Khalifa International Tennis & Squash Complex in Doha not with Nike on his feet, but wearing On’s THE ROGER Pro.

The 39-year-old’s name already graces a collection of lifestyle shoes from On, a Zurich-based brand specializing in running. Now, for the first time, Federer boasts his own signature tennis shoe.